Project Details
Performance measurement of Transaction Based Pricing Strategies for Innovative Services
Applicant
Professor Christian Schlereth, Ph.D.
Subject Area
Accounting and Finance
Term
from 2010 to 2012
Project identifier
Deutsche Forschungsgemeinschaft (DFG) - Project number 192567445
Final Report Year
2011
Final Report Abstract
No abstract available
Publications
- (2011): "Empirical Evaluation of Fair Use Flat Rate Strategies for Mobile Internet", Business & Information Systems Engineering (BISE), 3(5), 269-277
Fritz, Marcel / Schlereth, Christian / Figge, Stefan
- (2011): "Measuring Consumers’ Preferences for Metered Pricing of Services", Journal of Service Research (JSR), 14 (4), 422-439
Schlereth, Christian / Skiera, Bernd / Wolk, Agnieszka