Go directly to content Go directly to font size and contrast

Project Details

Person

Print View

Dr. Ann-Kristin Kupfer

Address Universität Münster
Marketing Centrum Münster (MCM)
Chair of Marketing and Media (LMM)
Am Stadtgraben 13-15
48143 Münster

Projects

As Co-Investigator
- Completed projects
  - New Product Buzz: Measurement, Mode of Action and Influence of Dynamic, Collective Anticipation in Digital Social Media; first funding phase: Trash-Talk and Firestorm: Influences of Negative Customer Comments in Digital Social Networks on Brand Value (Research Units)

© 2024 DFG Disclaimer / Copyright / Privacy Policy