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Professor Dr. Daniel Wentzel

Address Rheinisch-Westfälische Technische Hochschule Aachen
Fakultät Wirtschaftswissenschaften
Lehrstuhl für Marketing
Kackertstraße 7
52072 Aachen

Projects

As Applicant
- Completed projects
  - Seeing the Forest or the Trees? The Impact of Global and Local Processing Styles on Consumer Responses to New Products (Research Grants)
  - Utility driven design of product architectures for technical products in the B2B segment (Research Grants)
  - Customer-specific starting solutions and product architecture adaption in the B2B configuration process (Research Grants)

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