Professor Dr. Martin Eisend

Address Europa-Universität Viadrina Frankfurt (Oder)
Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für BWL, insb. Internationales Marketing
Post Office Box 1786
15207 Frankfurt (Oder)

Projects

As Applicant
- Current projects
  - Body Image and Advertising: A Meta-Analysis (Research Grants)
  - Older consumers, new challenges: Portrayals of older consumers in advertising and their persuasive effects (Research Grants)
- Completed projects
  - Metaanalyse Humor in der Werbung (Research Grants)
  - A Meta-analysis of Persuasion Knowledge Effects (Research Grants)
  - Sexual Orientation and Consumer Behavior: A Meta-analysis (Research Grants)
  - Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising (Research Grants)
  - A Meta-Analysis on Personalization in Marketing Communication (Research Grants)
  - Ethnic Minorities in Advertising (Research Grants)
As Participating Researcher
- Completed projects
  - GRK 1012: (Understanding, Analysing and Steering Organisational Paths: Path Dependence, Path Breaking and Path Creation in an Integrated Approach Toward Management) (Research Training Groups)
As Co-Investigator
- Current projects
  - Paid Digital Advertising Effectiveness: A Meta-Analysis (Research Grants)