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Institution

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Universität Paderborn
Fakultät für Wirtschaftswissenschaften
Professur für BWL, insb. Marketing und Digital Transformation

Address Warburger Straße 100
33098 Paderborn
Deutschland

GERiT This institution in GERiT

33098 Paderborn

Projects

Research Fellowships
- Completed projects
  - Ideal Relationship Marketing: When Do Relationship Marketing Investments Help? When Do They Hurt?
    (Applicant Steinhoff, Lena )

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