Universität Mannheim
Fakultät für Betriebswirtschaftslehre
Lehrstuhl für Marketing und Innovation
Address
L 5, 1
68161 Mannheim
Deutschland
GERiT
This institution in GERiT
68161 Mannheim
Projects
Research Grants
Completed projects
Closing the Loop of Innovation: How Can Firms From Developed Markets Apply Innovation From Emerging Markets?
(Applicant
Kuester, Sabine
)
From Being a Rater to Being Rated: The Influence of Customer Ratings on Customer Attitudes and Behavior
(Applicant
von Janda, Sergej
)
The Deployment of Chatbots within Customer Experience Management
(Applicant
Konya- Baumbach, Elisa
)
Graduate Schools
Completed projects
GSC 26: Graduate School of Economic & Social Sciences: Empirical and Quantitative Methods (GESS)
(Spokesperson
Ruenzi, Stefan
)
