Industry of Personal Data
(A07*)
Subject Area
Private Law
Theatre and Media Studies
Term
since 2024
Project identifier
Deutsche Forschungsgemeinschaft (DFG) - Project number 262513311
Digital advertising is the core business model of the Internet. It is based on the expansive sensing of and algorithmic sense-making about users through social media platforms, search engines and smart devices. Situated at the intersection of media studies and law, the project explores the flows and commodification of personal data with a particular focus on the role of sensor data. The two aims of the project are the empirical investigation of the networks and practices of Programmatic Advertising and their legal evaluation, which also addresses the compatibility of the personal data industry with existing data protection law and the emerging data economy in the EU.
DFG Programme
Collaborative Research Centres
