Industry of Personal Data (A07*)

• Subject Area: Private Law ; Theatre and Media Studies
• Term: since 2024
• Project identifier: Deutsche Forschungsgemeinschaft (DFG) - Project number 262513311

Digital advertising is the core business model of the Internet. It is based on the expansive sensing of and algorithmic sense-making about users through social media platforms, search engines and smart devices. Situated at the intersection of media studies and law, the project explores the flows and commodification of personal data with a particular focus on the role of sensor data. The two aims of the project are the empirical investigation of the networks and practices of Programmatic Advertising and their legal evaluation, which also addresses the compatibility of the personal data industry with existing data protection law and the emerging data economy in the EU.

• DFG Programme: Collaborative Research Centres
• Subproject of: SFB 1187: Media of Cooperation
• Applicant Institution: Universität Siegen
• Project Heads: Professor Dr. Maximilian Becker; Dr. Marcus Burkhardt