Professor Dr. Michel Clement

Address Universität Hamburg
Fakultät für Betriebswirtschaft
Schwerpunkt Marketing
Moorweidenstraße 18
20148 Hamburg

Projects

As Applicant
- Completed projects
  - Adoption and Diffusion Patterns in Network Structures as Drivers of Individual Consumer Behavior (Research Units)
As Co-Investigator
- Completed projects
  - The Influence of Digital Social Media and Customers' Usage Frequency of Digital Media Products on the Marketing of these Products via Platforms; first funding period: The Influence of Social Networks on the Sequential Marketing of Short-Lifecycle Hedonic Media Products (Research Units)