Professorin Dr. Malgorzata Karpinska-Krakowiak

Address Uniwersytet Lódzki
Department of International Marketing and Retailing
Narutowicza 59a
90-131 Lódz
Polen

Projects

As Cooperation Partner
- Current projects
  - Older consumers, new challenges: Portrayals of older consumers in advertising and their persuasive effects (Research Grants)
- Completed projects
  - Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising (Research Grants)