Professor Dr. Sven Heidenreich

Address Universität des Saarlandes
Bereich Wirtschaftswissenschaft
Lehrstuhl für BWL, insb. Technologie- u. Innovationsmanagement
Post Office Box 151150
66041 Saarbrücken

Projects

As Applicant
- Completed projects
  - TRIP: The Right Consumer for Integration in New Product Development – An Empirical Investigation into the Effectiveness of Lead Users, Passive Resistors and Emergent Nature Consumers (Research Grants)