Professor Dr. Mark Heitmann

Address Universität Hamburg
Fakultät für Betriebswirtschaft
Schwerpunkt Marketing
Moorweidenstraße 18
20148 Hamburg

Projects

As Applicant
- Completed projects
  - Visual brand presence in digital social media; first funding period: Setup and Design of Networks by Providers. (Research Units)
As Co-Spokesperson
- Current projects
  - BERD@NFDI - NFDI for Business, Economic and Related Data (NFDI technical and methodological consortia)
As Co-Investigator
- Completed projects
  - Needmining - Analyzing Social Networks to Guide New Product Development Activities; first funding period: Analyzing Networks to Guide Targeted Marketing Communication (Research Units)
  - Adoption and Diffusion Patterns in Network Structures as Drivers of Individual Consumer Behavior (Research Units)