Professor Dr. Marc Fischer

Address Universität zu Köln
Wirtschafts- und Sozialwissenschaftliche Fakultät
Department of Marketing und Market Research
Albertus-Magnus-Platz 1
50931 Köln

Projects

As Applicant
- Completed projects
  - Customer Equity Management (Research Fellowships)
As Co-Spokesperson
- Current projects
  - BERD@NFDI - NFDI for Business, Economic and Related Data (NFDI technical and methodological consortia)
As Co-Investigator
- Current projects
  - Brand Equity Information on Earnings Calls – Impact on Firm Value (Research Grants)