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Project Details

Institution

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Bergische Universität Wuppertal
Fakultät für Wirtschaftswissenschaft
Walbusch-Stiftungslehrstuhl für Multi-Channel-Management

Address Gaußstraße 20
42119 Wuppertal
Deutschland

GERiT This institution in GERiT

42119 Wuppertal

Projects

Research Grants
- Current projects
  - The Impact of Shopping Motives, Channel Preferences and Cross-Channel Technologies on Cross-Channel Behavior – A Comparative Analysis between Germany and Poland
    (Applicant Zielke, Stephan )

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