Ludwig-Maximilians-Universität München (LMU)
LMU Munich School of Management
Institut für Electronic Commerce und Digitale Märkte

Address Ludwigstraße 28
80539 München
Deutschland

GERiT This institution in GERiT

80539 München

Projects

Research Grants
- Current projects
  - Context Effects of Mobile Consumer Behavior: Test of Affect and Regulatory Focus Theory in Shopping and Investment Decisions
    (Applicant Spann, Martin )
- Completed projects
  - Customer-driven pricing mechanisms in revenue management
    (Applicants Schmidt, Klaus ; Spann, Martin )
  - Market research and information gathering via virtual stock markets
    (Applicant Skiera, Bernd )
CRC/Transregios
- Current projects
  - Transparency and product choice in Digital Environments
    (Project Heads Guhl, Daniel ; Klapper, Daniel ; Spann, Martin )