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Project Details

Institution

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Friedrich-Alexander-Universität Erlangen-Nürnberg
Fachbereich Wirtschaftswissenschaften
GfK-Lehrstuhl für Marketing Intelligence

Address Lange Gasse 20
90403 Nürnberg
Deutschland

GERiT This institution in GERiT

90403 Nürnberg

Projects

Research Grants
- Completed projects
  - The Reification Bias in Marketing Communication: Antecedents and Consequences
    (Applicants Gelbrich, Katja ; Koschate-Fischer, Nicole )

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